When it comes to interior design, the contrast between Scandinavian and French styles is often highlighted. While one embraces minimalism and simplicity, the other celebrates layers, warmth, and an elegant charm. However, upon closer inspection, these two design philosophies share a surprising amount of common ground. At their core, both styles value craftsmanship, quality, and the timelessness of design. This shared appreciation is what makes the recent opening of Scandinavian design house Veermakers' first showroom in Paris' Marais district so intriguing.
Veermakers, founded in 2017 by Louise Liljencrantz, specializes in made-to-order furniture, lighting, and objects that embody authenticity and a deep respect for craftsmanship. Each piece is meticulously designed by Liljencrantz and crafted by master cabinetmakers and skilled artisans in the brand's workshops in Stockholm and Fiskars, Finland. The brand's commitment to quality and timeless design is evident in every creation.
In an interview, Liljencrantz explained the brand's decision to open a showroom in Paris, saying, "Paris has always been a source of inspiration for me. There's an incredible appreciation for craftsmanship, culture, and timeless design here, which aligns perfectly with Veermakers' values. Opening our first permanent space here felt like a natural progression rather than a strategic expansion."
The new showroom is a unique blend of furniture, architecture, and art, creating an immersive experience that feels like a gallery and a private residence at the same time. Open by appointment, it presents the entire Veermakers universe, including signature pieces like the SSU coffee table, the MAR dining table with its high-gloss finish, and the SKS side table. The showroom also introduces new designs, such as the Yoshino wall lamp and the brand's first upholstered dining chair, Set.
What makes this showroom particularly fascinating is its approach to displaying furniture. Liljencrantz wanted to create an environment where the pieces could be experienced as they would be in a home setting. She aimed to design a calm and uncluttered backdrop, allowing the furniture to speak for itself without distractions. This approach adds a layer of authenticity and a sense of personal connection to the space.
The choice of the Marais district as the showroom's location is also significant. Liljencrantz describes the area as having a unique balance of history and creativity. It's a place where galleries, ateliers, and independent fashion houses coexist with centuries-old architecture, creating an inspiring and ever-evolving atmosphere. This dynamic setting perfectly complements the brand's philosophy and design aesthetic.
In addition to the furniture, the showroom features an exhibition of oil paintings by Swedish artist LG Lundberg. His work adds a layer of intimacy and a distinct Scandinavian presence to the Parisian space. Liljencrantz admires Lundberg's quiet depth and how his paintings complement the furniture and the desired atmosphere. This collaboration between art and design creates a dialogue that enhances the overall experience.
Personally, I find the fusion of Scandinavian clarity and French warmth and elegance particularly captivating. It's a beautiful meeting point where two design traditions come together seamlessly. Veermakers' showroom in the Marais is a testament to this harmonious blend, offering a unique and inspiring interior design experience.
